(L-R) First die cutting machine, first self-adhesive labels

1935-1950

R. Stanton Avery invented the world's first self-adhesive label, launching a new company and a new industry. He also developed the first:

• die-cutting method, in-line machinery and rotary die for the production of self-adhesive labels
• synthetic-based pressure-sensitive adhesive and quick release coating backing for self-adhesive products
• systematic approach to label identification and pricing
• manual dispenser for self-adhesive labels

Crack 'N Peel

1950-1970

First non-removable pressure-sensitive adhesive introduced.

Commercialized Crack ‘N Peel® labels with a breakaway liner for easy removal introduced.

First method to successfully anchor ink to new film and foil surfaces developed.

Peel-and-stick postage stamp

1970-1980

Avery Dennison pressure-sensitive materials used in the production of the first U.S. peel-and-stick postage stamp for the U.S. Postal Service.

Ultraviolet and electron beam radiation curing and new heat transfer systems for drying adhesive and silicone-coated materials introduced.

First repositionable, refastenable diaper closure tapes developed.

Print-your-own label software
and compatible templates

1980-1990

Fasson introduces Ultraliner® material, a rugged plastic liner which allows pressure-sensitive products to run at higher printing and application speeds.

First ultra-high adhesion products utilizing new radiation-cured technology developed.

First print-your-own label and software compatible templates launched.

"No-label" look pressure-sensitive label material introduced.

First content-insensitive RFID label

1990-2000

Functional labels with resealability and valve functionality developed.

First content-insensitive RFID label developed.

Recyclable beverage label created.