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The Avery Dennison Self-Adhesive Label Converting College

The Avery Dennison Self-Adhesive Label Converting College is a professional training program with a mission to provide leading-edge expertise and excellence in self-adhesive label printing and converting.

Located adjacent to Avery Dennison's pressure-sensitive materials manufacturing plant and finishing center in Kunshan, the Avery Dennison Self-Adhesive Label Converting College opened in February 2000, and offers both introductory and advanced level training programs. The center offers technical training to label printers from across the Asia Pacific region, including Australia, New Zealand, Singapore, Malaysia, Philippines, Indonesia, Thailand, Korea, Japan, India and China. Since it opened, more than 400 students from across the Asia-Pacific Region have attended courses and graduated from the College.

Partners and equipment suppliers to the training center include press manufacturer Gallus; anilox roll washer manufacturer Flexo Wash; color matching systems supplier Gretag Macbeth; die maker Gerhardt; ink manufacturer SICPA Aarberg; inspection equipment supplier Rotoflex; label applicator machinery manufacturer Novexx; flexo printing plates from DuPont; flexo plate maker from Photomeca; trim removal equipment supplier Impact Air Systems; and pre-press system provider RIPit Computer Corporation (formerly Alan Graphic Systems).

Kunshan, China - January - Avery Dennison's China-based Self-Adhesive Label Converting College has expanded its leading-edge, customer-focused pressure-sensitive materials training center with the installation of a state-of-the-art Hewlett-Packard (HP) Indigo WS-2000 printing press.

The HP Indigo press combines the flexibility of digital printing with the quality of an offset press, making it suitable for producing short run, high-quality color labels - a capability desired by end users that must respond quickly to market demands and ever-changing consumer purchasing trends.

"Students now have hands-on access to state-of-the art digital printing equipment," commented Dieu Dai Huynh, college master and group technical director, Printing and Converting, for Roll Materials Worldwide. "To remain competitive against alternative labeling technologies, label printers must offer their customers printing technologies that provide the best combination of printing quality and economic value. The Indigo press offers that package."

Located adjacent to the Company's pressure-sensitive materials manufacturing plant and finishing center in Kunshan, the Avery Dennison Self-Adhesive Label Converting College offers introductory and advanced-level technical training programs to label printers and end users from across the Asia Pacific region, including Australia, New Zealand, Singapore, Malaysia, the Philippines, Indonesia, Thailand, Korea, Japan and India.

Since it opened in 2000, more than 700 customer and end user representatives have participated in training at the college.
Converting College Program For End Users

Supporting industry and strengthening relationships

As one of their top strategies for growth, Avery Dennison Korea has been focusing on marketing to end users. To further strengthen the relationships developed, the Korea marketing team recently held their first converting college program for end users in Kunshan, China. The training brought together key people in the packaging development and design teams from major companies such as LG, Lotte and CJ.

The training program included lectures on printing and converting processes, from plate-making through to die-cutting. Practical exercises and demonstrations covered printing press techniques, color matching, dispensing and more. A tour of the Kunshan plant and Neal Research Center (NRC) helped end users to understand the whole process of label manufacturing and underscored Avery Dennison’s commitment to supporting our customers.

To back up the information provided by the college, the marketing team prepared a presentation on pressure-sensitive materials and their various applications, as well as sharing success stories from other countries. Actual product samples decorated with Fasson labels generated strong interest among the customers, who wanted to know all about the materials used. Finally, Sjaak Elmendorp (Vice President, Research and Development), who was visiting the plant, ran a short Q&A session about Avery Dennison initiatives and our commitment to customers in terms of technical support, cost saving and sustainability.

According to the satisfaction survey implemented after the training, 94% of attendees felt that the knowledge and ideas would help their operations in the future and said they would recommend this program to their colleagues.

Sang Min Lee, Packaging Manager Reckitt Benckiser, wrote in an email: "The course identified the latest labeling trends in the consumer market, including the ongoing developments for sustainability and security. I'm considering many applications and improvements in my products that will save material cost and deliver better aesthetics."

"The converting college program was great opportunity for us to build good relationships with major end users," Sam Baek, Marketing Manager, Avery Dennison Korea said. "Using this successful event as a stepping-stone, we now plan to drive more aggressive communication to create firm partnerships with them."


Participants view samples with Fasson labels


Putting samples "under the microscope".