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A diversified manufacturing and consumer products company whose pioneering technologies are an integral part of products found in virtually every major industry around the globe.

R. Stanton Avery, founder of Avery Dennison, made his first trip to China in 1930 - five years before he started Avery Adhesive Products Company that became Avery Dennison - and was enchanted by the country and its potential.

Stan Avery's story reads so much like the traditional Horatio Alger tale that some will tend automatically to idolize him as a model of free enterprise accomplishment. Others may feel impelled to decry him or any other captain of industry. Thus, a reporter for the student newspaper at Caltech recently began an interview with Stan Avery with the assumption that as a businessman, Stan would be completely ignorant of ethical questions. Many will simply not believe that characteristics such as honesty and openness are compatible with the extraordinary success that Stan and his company have achieved, or that such characteristics could have contributed materially to a corporation's success. Preconceived reactions, whether positive or negative, toward the man and the organization will cause the reader to miss a fascinating story and fail to understand the nature of the man and the enterprise.