Asia Pacific, November 2009 - The Disposable Hygiene & Personal Care Products Summit is the most important regional Seminar that players in this industry may attend and discuss about the market trend. Now in its fifth year, it was held in early September 2009 in Shanghai, China, attracting more than 90 of the industry's most influential international and local companies, including Avery Dennison Specialty Tape.

As a trusted partner and a leader in innovation for the industry, the Specialty Tape Division was an active participant in the lively two-day conference, as well as a high-profile sponsor of the event for the second year running. Alongside companies such as P&G, Kimberly-Clark, Johnson & Johnson, Heng'an, Unicharm and Kao, Avery Dennison discussed industry trends, new technologies and opportunities for growth.

Sophie Yao, our Product Manager of Specialty Tape Division - Asia Pacific, was a popular speaker this year, gaining further favorable attention for the company. Her presentation on Diaper Market Trends was very well received. As one of the largest and best known diaper closure suppliers in Asia Pacific, Avery Dennison is playing a key role in the popularization of these products.

Sophie predicts a good future for the baby diaper business in Asia Pacific. Currently North America, Europe and Japan account for 60% of the US$23 billion global disposable baby diaper market, but Asian demand is growing fast. China, with a low 10% market penetration for disposable diapers, is expected to be particularly strong and to drive adoption of more sophisticated product features. Another area of opportunity for the region’s diaper manufacturers is the adult diaper business. With very low current usage, an aging population and increasing acceptance of incontinence products, Asia Pacific is set to be an important growth market, Sophie believes.

Overall, the Summit was an effective way for Avery Dennison to engage with its customers and demonstrate its leadership. It allowed Specialty Tape to communicate the message which may help manufacturers to maximize their opportunities when they work with trusted suppliers to create innovative, effective and comfortable products.

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About Avery Dennison Consumer
Avery Dennison Consumer, is a world-class operation specializing in developing and manufacturing high-performance pressure-sensitive adhesives and tapes for the consumer markets. We provide our customers and manufacturers of hygienic disposable goods with a full range of tapes for various applications, such as baby care products, feminine hygiene and adult incontinence.

For more information, visit www.stus.averydennison.com

About Avery Dennison
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company’s products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.