10 November 2009, Shanghai - As a recognized leader of the labeling and printing materials sector, Avery Dennison is committed to helping the industry gain the strength and momentum to contribute to the coming economic revival. Avery Dennison will share its more than 70 years of experience of branding and packaging at LabelExpo Asia 2009, making its top three predictions for the industry, outlining key packaging trends, and presenting innovative new solutions.

Sales and packaging today is not limited to products or materials. Avery Dennison is thus presenting "Perfect Solutions to Grow Your Business" at LabelExpo Asia 2009, offering a series of innovative and flexible solutions targeting end-users and packaging designers from all industries, as well as printers.

Wine, Beer and other Beverages
The beverage industry is crowded with brands vying for attention. In the wine segment, for example, the brand has a critical effect on purchase decisions and the wine label is the most effective way to communicate the brand's sophistication and style. For elegance and cost-effectiveness, pressure-sensitive labels are now setting the standard in this industry as well as in the beer segment. The technology helps reduce composite cost through the lower cost of the labels themselves and via higher labelling efficiency, lower waste and fewer line shutdowns. With a longstanding reputation for crafting multi-generation product strategies that are in tune with market place demands, we have solutions for your business growth.

Food
On today’s crowded supermarket shelves, your products must work hard if they are to win consumer mindshare. Research shows that the visual appeal of the labels on your product determines whether it is taken from the shelf and also that this initial selection gives your product an 80% chance of being purchased. We have thus created a variety of versatile pressure-sensitive and non-adhesive products to help you differentiate your products from the competition. Come talk to us and find out which labeling solutions are most suitable to drive shelf appeal for your product in an impulse-driven consumer market where packaging design has become a key competitive advantage in food merchandising.

Durables
Avery Dennison's labels for Durable Goods are engineered to maintain appearance and functionality under the most extreme conditions. They are compatible with most print technologies, enabling reliable application and processing to ensure product line efficiency. Our new Ultra-Removable solutions are designed to provide superior removability over a wide range of substrates and conditions, while effectively carrying product graphics and branding for promotion. Visit us to learn more about our solutions for your Durable needs.

Many other quality-guaranteed solutions
Avery Dennison also has many other solutions ready to help you expand your business, from applications for beer labeling to air-egress labels, resealable packaging, clear-on-clear labels, eco-friendly materials, tyre labels, and specialty solutions for medical applications.

All printers, converters, end-users and package designers are cordially invited to visit us at booth E1B1 at LabelExpo Asia 2009. Let’s discuss how we can help you grow and expand your business while you enjoy a wine-tasting break. With over 70 years of professional experience in providing industry innovations and superb service, we are sure to be able to fulfill your needs.

Avery Dennison E1B1 Booth
LabelExpo Asia 2009
The Shanghai New International Expo Center
2345 Longyang Road, Pudong New Area Shanghai P.R.C. 201204

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About Avery Dennison Roll Materials
Avery Dennison Roll Materials is dedicated to the manufacture of the leading global brand of self-adhesive roll labelstock - Fasson®. It has dedicated regional presence in Asia Pacific, North America, South America and Europe. Roll Materials Asia Pacific carries out pioneering new research into material sciences, polymers, precision coating and printing processes at its Philip M. Neal Research Center in Kunshan, China. It also trains its partners and label printers from the region at the Self-Adhesive Converting College it established in Kunshan, providing professional training in self-adhesive label printing and converting technologies.

Today, the Fasson® brand is synonymous with innovation in pressure-sensitive materials and customer-focused service. It represents best-in-class quality, reliability and performance, with product applications in virtually every major industry around the globe.

For more information, please visit http://www.ap.fasson.com/

About Avery Dennison
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.cn.