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Shanghai, August 27, 2010 – Shanghai's first personalized car wrapping
service has just opened with support from Avery Dennison, the global leader in
self-adhesive and specialty media. Shanghai Star Touch leverages Avery
Dennison's advanced pressure-sensitive materials and application techniques to
personalize private vehicles with professionally finished graphic "wraps".
“Many of China's more than 30 million private car owners would like to
customize their vehicle with a new look,” said Mr. James Hartono, chairman of
Capital Group, which owns StarTouch. “With the technical and marketing support
of Avery Dennison, the world leader in this field, we are confident that we have
created a unique service that meets a real and growing need. We expect Shanghai
Star Touch to be the first of many Star Touch outlets throughout China.”
Avery Dennison’s Graphics & Reflective Products Division worked closely with
Star Touch as it designed and developed its innovative new business concept,
providing application training and product support for diverse car wrapping
services, including:
Color change: Top-class conformable pressure-sensitive films provide
long-term color durability and withstand harsh outdoor conditions.
Paint protection: Unique clear or color pressure-sensitive films for maximum
paint protection.
Personalized decoration: Digital printable pressure-sensitive films offer
colorful graphics to meet consumers' individual needs and also protect
paintwork.
“Avery Dennison films offer the ultimate in print quality and conformability,
and allow for an excellent finish and fast application,” said Fred Pereira, vice
president & general manager of Global Fleet & Architecture, Avery Dennison
Graphics & Reflective Products Division (GRPD). Using Avery Dennison’s unique
Easy Apply™ technology, the Star Touch applicators can easily apply graphics to
cars, without bubbles and wrinkles. In addition, the graphics can be easily
removed, without causing any damage to the underlying paint, whenever the car
owner feels like a change.
“Avery Dennison is committed to providing the very best self-adhesive solutions
in China and to fully supporting our valued partners here with good advice,
reliable service, and products of consistent quality. Star Touch is a farsighted
company with a clear vision. As the industry innovator, it is boldly setting a
high professional standard and we are confident that it has a great future,”
said Helen Mets-Morris, vice president & general manager of Avery Dennison GRPD.
Senior executives from Star Touch and Avery Dennison open
China’s first car wrapping service: (from left) Rudy Widjaja, Star Touch chief
operating officer; Nita Riady Star Touch chief executive officer; James Hartono,
Capital Group chairman; Helen Mets-Morris, vice president & general manager of
Avery Dennison Graphics & Reflective Products Division (GRPD); and Fred Pereira,
vice president & general manager of Global Fleet & Architecture, Avery Dennison
GRPD |
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Avery Dennison and Star Touch senior executives celebrate
the opening of an innovative new business in Shanghai: The city's first car
wrapping service. |
For more information on Avery Graphics products and solutions, please visit
http://www.ap.averygraphics.com/ or contact your local Avery Graphics supplier
Certain third party trademarks and tradenames used herein are the property of
their respective owners.
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About Avery Dennison Graphics & Reflective Product Division
Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500® company based in Pasadena, California, with 2009 sales of $6 billion and operations in over 60 countries. The Company’s products include pressure-sensitive labeling materials; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. For more information on the Graphics & Reflective Products Division,
please visit www.averygraphics.com.
For more information about Avery Dennison, please visit
www.averydennison.com
Media Relations:
Grace Jiang
Tel: +86 21 3395 1796
Email:
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